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Living in a status-driven world makes it is easy to believe there is a price for everything, and even easier to be seduced by the idea. Everything seems to be within our reach. That’s when possesion becomes a measurement. That’s when ambition becomes a habit.
Worldwide consumption and production are direct consequences of today’s consumer’s habits. It is us, consumers, who shape the industry, not the other way around. It doesn’t matter how hard we try to deny it. We are the ones responsible.
“Economic and social progress over the last century has been accompanied by environmental degradation that is endangering the very systems on which our future development, indeed, our very survival, depends.”
(United Nations, sustainable development).
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